Product Strategy and Operations Lead, Video/Brand

San Francisco, CA

The Product Strategy and Operations team is part of the Sales Operations group and partners with our global Revenue and Product teams to drive new product development and customer adoption.  As a Product Strategy & Ops Lead, you will be a part of a cross-functional team responsible for driving sustainable growth and product adoption for Twitter’s advertising solutions with a particular emphasis on video/brand. You play a key role in providing business insights using analytics and industry insights, building cross functional alignment of goals, and driving programs forward. This is a role that combines aspects of project management, product development, technology program management and training.



  • Develop or expand in-depth understanding of Twitter’s suite of Promoted Products and relevant advertising revenue metrics (CPM, RPU, etc.)

  • Partner closely with Product Management, Engineering, Sales, Sales Operations, Yield Management, and Product Marketing to identify opportunities, define strategies, and plan and execute program operations including managing communications with cross-functional stakeholders

  • Serve as a single voice from Sales to Product helping to shape product direction by leveraging analytics, identifying key customer needs and industry insights, and communicating client feedback

  • Build business cases and prioritize requirements for new products or product enhancements for Product Marketing and Engineering

  • Work closely with Product Management and Marketing to lead alpha and beta product launches, communicate client feedback, align on product positioning, and sales education

  • Stay on top of market trends and changes in the competitive landscape, and share insights and recommendations with the team


Candidate Qualifications:

  • 5+ years of related experience in the digital or media industry with at least 2+ years dedicated to brand advertising

  • Familiarity with popular digital advertising platforms, CPC/E/M/A campaigns, and measuring ROI

  • Ability to think creatively and critically and thrive in a fast-paced, dynamic, and often ambiguous work environment

  • Strong quantitative background in finding trends and opportunities within data

  • Excellent communication and presentation skills, attention to detail, and a bias for proactively resolving issues

  • Aptitude, creativity and and a preference for working in small, collaborative teams

  • Ability to thrive in a fast-paced, ever-changing environment

  • Expertise in MS Excel, Powerpoint and databases (Access, SQL, other)

  • BA/BS degree or equivalent with specialization in engineering, marketing, business, or related field of study

Hiring Process

Step 1

After you apply, a recruiter may reach out to you for an introductory call.

Step 2

If your background is a match for the role, you may phone interview with 1-2 people.

Step 3

If you continue through the process, you will come onsite 1-2 times to interview with a total of 5-10 people.


Personal Information

This field is required.
This field is required.
This field is required.
This field is required.
Required field. PDFs only; max file size is 1MB.
Required field. PDFs only; max file size is 1MB.

U.S. Equal Opportunity Employment Information  (Completion is Voluntary)

At Twitter, we have a bold aspiration to reach every person on the planet. We believe that goal is more attainable with a team that understands and represents different cultures and backgrounds and we are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

This is where you come in! Please take a few minutes to provide us with your information. Completing this form is entirely voluntary. Whatever your decision, there will be no adverse employment consequences.

You can view the ‘EEO is the Law’ poster here.

Twitter does not accept any unsolicited resumes from recruiting agencies and will not pay fees associated with any such resumes. Agencies, please do not send resumes to any Twitter location, employee, or email address.

Twitter, Inc. is committed to working with and providing access and reasonable accommodations to applicants with physical or mental disabilities. If you need an accommodation in order to apply for open job opportunities, please submit a description of your accommodation request to This email is only for accommodation requests related to the application process.

Thanks for applying!
Submission failed. Please make sure all fields are correctly formatted.

Don't see the right fit?

Check out other opportunities at Twitter.