Product Marketing Manager, MoPub Demand
Who We Are
MoPub, a Twitter-owned company, is looking for a rockstar product marketing manager to lead go-to-market strategy for MoPub’s exchange products among our Demand Side Platform partners, ad agencies and advertisers globally. As the product marketing lead for our Exchange, you will own positioning, marketing communications and launch strategy to drive understanding and awareness of our solutions among this audience globally. In this cross-functional role, you will collaborate closely with product, engineering, PR, business development, and sales teams on a daily basis. And as part of Twitter’s Global Product Marketing team, you will work closely with teams across the company, including publisher-facing products, focused on a highly strategic revenue-driving area for Twitter.
What You’ll Do
Lead and drive go-to-market strategy, including core positioning, messaging, naming and communications strategy for MoPub Marketplace and other exchange products
Develop marketing initiatives that drive awareness, education, and adoption of MoPub products among DSP partners, ad agencies, and marketers
Understand marketplace and competitive trends and insights to inform go-to-market strategy
Develop relevant content such as case studies, white papers, blog posts, videos, website content and FAQs for a highly technical audience
Interface directly with clients, prospect and sales to understand needs, gather and synthesize product feedback
Scale initiatives to reach global audiences with localized and relevant content and messaging
Collaborate with and support product marketing initiatives for publisher-facing features
Support general product marketing initiatives across launches, conferences and events, communications, and collateral development
Who You Are
You have a passion for understanding customer needs and market trends, seeking out insights and developing compelling messaging and impactful go-to-market plans
Ability and passion for turning complex / technical product knowledge into compelling storytelling to drive awareness, understanding and adoption
Can succeed in a rapidly changing environment, balancing multiple projects, and effectively collaborating with cross-functional stakeholders
Possess outstanding written and verbal communication and presentation skills - internally, externally and from peers and partners to an executive-level audience
Understanding of the digital advertising industry
Outstanding written and verbal communication and presentation skills - internally, externally and from peers and partners to an executive-level audience
Bachelor’s degree with 3+ years of product marketing experience, 5-8 years of work experience overall
We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
After you apply, a recruiter may reach out to you for an introductory call.
If your background is a match for the role, you may phone interview with 1-2 people.
If you continue through the process, you will come onsite 1-2 times to interview with a total of 5-10 people.
Twitter Recruiting: All the deets about who we're hiring, what we're doing and why you should come and work here! #lovewhereyouwork
We're your one stop shop for anything University related. That means campus outreach, student advice/tips, & of course, our University Recruiting efforts!