Product Marketing Manager, Consumer Products

San Francisco, CA

Who we are

We’re looking for a Product Marketing Manager to join our marketing team and grow global adoption of Twitter’s largest product efforts, from new creative expression formats to features that make it easier to discover and engage with content.

Through Twitter’s platform, everyone has the power to create and share ideas instantly and without barriers.

What you’ll do

This role involves working on core product areas, reporting directly into the Global Director of Product Marketing. That means working side-by-side with product teams to influence product direction based on deep consumer insights and bringing our products to life through world-class creative product marketing.

You will help drive every facet of the product's strategic journey - from consumer insights, competitive analysis, product positioning, naming, objectives and metrics, to overall go to market strategy and creative execution. You’ll translate your deep understanding of Twitter users into inspiring product stories, new ways to engage our audience, and campaigns that deepen their connection with Twitter.

  • Support development of groundbreaking creative campaigns, working with internal communications and creative teams, and with external agencies.

  • Work with teammates to develop messaging strategy for your product areas.

  • Partner with Market and User Research teams to develop actionable consumer insights to inform product and marketing strategy, and advocate for the consumer across marketing, product, and media partners.

  • Partner closely with our product teams to shape and refine the product itself.

  • Work closely with global cross-functional teams to activate messages in market.

  • Play a key role in broader strategic initiatives, including helping to build Twitter’s overall marketing strategy and plan for new strategic opportunities.

Who you are

You demonstrate passion for consumers, brand and product storytelling, innovative user experiences, as well as have the ability to use insights to inform initiatives that improve the consumer experience and drive habitual behaviors. Above all, you’ll have the strategic experience and creative chops to help make Twitter one of the most loved daily experiences for people around the world. 

  • You are knowledgeable of product marketing fundamentals, from positioning and messaging to go to market strategies.

  • You possess effective cross-functional and project management skills.

  • You can successfully communicate across all levels of an organization, both verbally and written.

  • You are entrepreneurial and can thrive in a dynamic, fast-paced environment.

  • You may have worked with product management and engineering organizations.

  • A great attitude, team player, and ready to have fun!


  • Bachelor’s degree

  • 2-4 years of overall work experience

  • Background in technology, consulting, product, and/or consumer marketing

We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Hiring Process

Step 1

After you apply, a recruiter may reach out to you for an introductory call.

Step 2

If your background is a match for the role, you may phone interview with 1-2 people.

Step 3

If you continue through the process, you will come onsite 1-2 times to interview with a total of 5-10 people.


Personal Information

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U.S. Equal Opportunity Employment Information  (Completion is Voluntary)

At Twitter, we have a bold aspiration to reach every person on the planet. We believe that goal is more attainable with a team that understands and represents different cultures and backgrounds and we are committed to an inclusive and diverse Twitter.

This is where you come in! Please take a few minutes to provide us with your information. You are not required to provide this information and you may decline to disclose. Your decision to provide information (or not) will not affect your employment or opportunities at Twitter.

Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

You can view the ‘EEO is the Law’ poster here.

Twitter does not accept any unsolicited resumes from recruiting agencies and will not pay fees associated with any such resumes. Agencies, please do not send resumes to any Twitter location, employee, or email address.

Twitter, Inc. is committed to working with and providing access and reasonable accommodations to applicants with physical or mental disabilities. If you need an accommodation in order to apply for open job opportunities, please submit a description of your accommodation request to This email is only for accommodation requests related to the application process.

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