Product Marketing Manager, Brand Ads

New York, NY

Who We Are

Twitter is looking for a rockstar product marketing manager to lead the positioning, marketing communications and launch strategy to drive understanding, awareness and adoption of Twitter’s brand advertising products - formats, targeting and measurement - among advertisers and agencies globally. You’ll collaborate with product, engineering, PR, business marketing and sales teams in a heavily cross-functional and fast-paced environment, focused on a highly strategic revenue-driving area for Twitter.  
 

What You’ll Do

  • Lead and drive go-to-market strategy, including core positioning, messaging, naming and communications strategy around Twitter’s brands ads products and features

  • Develop marketing initiatives to drive awareness, education, and adoption of products and features designed to help marketers achieve their branding objectives

  • Collaborate with global teams to scale initiatives to global audiences with localized and relevant messaging and content

  • Develop relevant content such as case studies, white papers, blog posts, videos, website content and FAQs

  • Understand marketplace and competitive trends and insights to inform go-to-market strategy

  • Interface directly with clients, prospect and sales to understand needs, gather and synthesize product feedback to influence the product roadmap

  • Support general product marketing initiatives across launches, conferences and events, communications, and collateral development
     

Who You Are

You have a passion for understanding customer needs and market trends, seeking out insights and developing compelling messaging and impactful go-to-market plans, as well as for Twitter.

  • Ability and passion for turning complex / technical product knowledge into compelling storytelling to drive awareness, understanding and adoption

  • Can succeed in a rapidly changing environment, balancing multiple projects, and effectively collaborating with cross-functional stakeholders

  • Possess outstanding written and verbal communication and presentation skills - internally, externally and from peers and partners to an executive-level audience

  • Understanding of the digital advertising industry preferred
     

Requirements

  • Bachelor’s degree with 2+ years of marketing experience, 2-5 years of work experience overall

 

We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Hiring Process

Step 1

After you apply, a recruiter may reach out to you for an introductory call.

Step 2

If your background is a match for the role, you may phone interview with 1-2 people.

Step 3

If you continue through the process, you will come onsite 1-2 times to interview with a total of 5-10 people.

Application

Personal Information

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U.S. Equal Opportunity Employment Information  (Completion is Voluntary)

At Twitter, we have a bold aspiration to reach every person on the planet. We believe that goal is more attainable with a team that understands and represents different cultures and backgrounds and we are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

This is where you come in! Please take a few minutes to provide us with your information. Completing this form is entirely voluntary. Whatever your decision, there will be no adverse employment consequences.

You can view the ‘EEO is the Law’ poster here.

Twitter does not accept any unsolicited resumes from recruiting agencies and will not pay fees associated with any such resumes. Agencies, please do not send resumes to any Twitter location, employee, or email address.

Twitter, Inc. is committed to working with and providing access and reasonable accommodations to applicants with physical or mental disabilities. If you need an accommodation in order to apply for open job opportunities, please submit a description of your accommodation request to RARequest-Recruiting@twitter.com. This email is only for accommodation requests related to the application process.

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