Product Marketing Manager, Brand Ads
Who We Are
Twitter is looking for a rockstar product marketing manager to lead the positioning, marketing communications and launch strategy to drive understanding, awareness and adoption of Twitter’s brand advertising products - formats, targeting and measurement - among advertisers and agencies globally. You’ll collaborate with product, engineering, PR, business marketing and sales teams in a heavily cross-functional and fast-paced environment, focused on a highly strategic revenue-driving area for Twitter.
What You’ll Do
Lead and drive go-to-market strategy, including core positioning, messaging, naming and communications strategy around Twitter’s brands ads products and features
Develop marketing initiatives to drive awareness, education, and adoption of products and features designed to help marketers achieve their branding objectives
Collaborate with global teams to scale initiatives to global audiences with localized and relevant messaging and content
Develop relevant content such as case studies, white papers, blog posts, videos, website content and FAQs
Understand marketplace and competitive trends and insights to inform go-to-market strategy
Interface directly with clients, prospect and sales to understand needs, gather and synthesize product feedback to influence the product roadmap
Support general product marketing initiatives across launches, conferences and events, communications, and collateral development
Who You Are
You have a passion for understanding customer needs and market trends, seeking out insights and developing compelling messaging and impactful go-to-market plans, as well as for Twitter.
Ability and passion for turning complex / technical product knowledge into compelling storytelling to drive awareness, understanding and adoption
Can succeed in a rapidly changing environment, balancing multiple projects, and effectively collaborating with cross-functional stakeholders
Possess outstanding written and verbal communication and presentation skills - internally, externally and from peers and partners to an executive-level audience
Understanding of the digital advertising industry preferred
Bachelor’s degree with 2+ years of marketing experience, 2-5 years of work experience overall
We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
After you apply, a recruiter may reach out to you for an introductory call.
If your background is a match for the role, you may phone interview with 1-2 people.
If you continue through the process, you will come onsite 1-2 times to interview with a total of 5-10 people.
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