Platform Marketing Lead, Growth Marketing

San Francisco, CA

Twitter is looking for an exceptional team member to lead Platform, Cross Channel, and Organic Growth Marketing efforts, on both mobile and desktop across a global footprint. The role will oversee, design, launch, scale, and measure on-platform and organic marketing programs that drive engagement in key markets. The ideal candidate is a well-balanced individual who is equally skilled with channel management, on/off platform cross promotion, paid promotion, SEO, and App Store marketing. This individual must be able to think and plan strategically, but also own execution with internal and external partners.

 

This position is located at Twitter HQ in San Francisco, CA.

 

Responsibilities

  • Develop robust marketing plans to support business level objectives utilizing platform and organic marketing best practices to reach and impact the desired audience.

  • Manage and grow marketing channels, including tactics, execution, and reporting.

  • Collaborate with marketing, design, communications, and product teams to develop and test content for marketing campaigns.

  • Partner with Product Management and Engineering to plan and build out marketing channels

  • Incorporate best practices of advertising into the cross promotion strategy

  • Represent Channel and Organic marketing in cross-functional team environment

  • Interface with research and customer insights teams to build necessary measurement tools to understand marketing efforts

  • Interface with Data Science team to generate analytical insights that drive improved efficiency, targeting, and quality improvement

  • Team management, both people manager and cross functional project manager

  • Report results of initiatives to key stakeholders.

Requirements

  • 10+ years of relevant experience driving digital marketing, preferably for an app based,  technology, or live service company managing large scale digital marketing initiatives with measurable results.

  • Expert knowledge of growth marketing channels such as SEO, ASO, paid advertising, email marketing, and cross promotion

Hiring Process

Step 1

After you apply, a recruiter may reach out to you for an introductory call.

Step 2

If your background is a match for the role, you may phone interview with 1-2 people.

Step 3

If you continue through the process, you will come onsite 1-2 times to interview with a total of 5-10 people.

Application

Personal Information

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U.S. Equal Opportunity Employment Information  (Completion is Voluntary)

At Twitter, we have a bold aspiration to reach every person on the planet. We believe that goal is more attainable with a team that understands and represents different cultures and backgrounds and we are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

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You can view the ‘EEO is the Law’ poster here.

Twitter does not accept any unsolicited resumes from recruiting agencies and will not pay fees associated with any such resumes. Agencies, please do not send resumes to any Twitter location, employee, or email address.

Twitter, Inc. is committed to working with and providing access and reasonable accommodations to applicants with physical or mental disabilities. If you need an accommodation in order to apply for open job opportunities, please submit a description of your accommodation request to RARequest-Recruiting@twitter.com. This email is only for accommodation requests related to the application process.

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