Marketing Manager, Global Business Marketing: MENA

Dubai

Marketing Manager, Global Business Marketing: MENA

Twitter’s global business marketing team leverages our client and industry expertise to communicate the value of Twitter to the marketers and agencies we serve and establish Twitter as an indispensable partner to our clients’ business success. Internally, we represent the voice of the client and end-customer to our key partners including sales, research, product and more. Externally, we communicate with marketing decision-makers to demonstrate the power and effectiveness of Twitter.

This marketing manager will be responsible for developing and executing all business marketing activities for MENA in partnership with our sales team in Dubai. As a generalist, you’ll be responsible for areas like market segmentation, business positioning, content marketing, events, campaign development & more. You’ll be the first person in this role and will have an opportunity to shape our strategy & approach, prioritize the highest-impact marketing activities, execute work, and establish clear metrics to ensure ongoing success.

If you’re motivated by the idea of rolling up your sleeves and collaborating across functions to bring marketing programs to life, this role is for you. You’ll work closely with fellow marketers, our sales team, research, communications, and our brand & creative studio. You’ll not only help maximize revenue but also lead the way for Twitter business marketing across MENA.

Responsibilities

  • Translate complex concepts and business needs into simple, creative, and impactful scaled marketing programs that resonate with marketers and agencies
  • Develop and execute breakthrough marketing programs that surprise, delight, and compel advertisers and agencies to use Twitter’s ad products
  • Build, guide the creation of, and execute annual and quarterly MENA business marketing plans in partnership with marketing colleagues and sales partners
  • Identify, with sales, short-term marketing priorities that will advance business objectives, and rally the appropriate team resources to deliver against these goals
  • Establish and track metrics that matter
  • Manage the business marketing budget for MENA

Requirements

  • Fluency in English required; fluency in Arabic strongly preferred
  • 8-12 years of marketing experience; BA/BS degree; MBA/Masters a plus
  • Deep understanding of marketing, media and digital advertising, ideally from within an industry (e.g. brand manager/director) or as a marketer of another ad platform
  • Proficiency crafting creative, inspiring, solution-driven stories that communicate complex concepts simply
  • Excellent communication, teamwork, and interpersonal skills; proven team-first mentality
  • Builder mentality, an insatiable sense of curiosity, and love  getting to work
  • Preference for a fast-paced and dynamic environment; track record working across complex cross-functional teams
  • Execution, prioritization and problem solving skills that are second to none; resourcefulness, attention to detail, and comfort taking on ambiguity
  • Passion for understanding the customer and digging in to identify client needs and solutions that only Twitter can deliver
  • Left- and right-brain thinker who draws energy from analytical and creative thinking
  • Desire to help Twitter become a vital part of clients’ marketing strategies
  • Willingness and ability to travel across the region, up to 15% each month

Hiring Process

Step 1

After you apply, a recruiter may reach out to you for an introductory call.

Step 2

If your background is a match for the role, you may phone interview with 1-2 people.

Step 3

If you continue through the process, you will come onsite 1-2 times to interview with a total of 5-10 people.

Application

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Twitter does not accept and unsolicited resumes from recruiting agencies and will not pay fees associated with any such resumes. Agencies, please do not send resumes to any Twitter location, employee, or email address.

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