Marketing Insights & Analytics - Media & Entertainment Analyst

Los Angeles, CA

LOCATION: LA OR NYC

Twitter is looking for an research analyst to support insights and effectiveness measurement for our Media and Entertainment vertical. Broadly, you will help to prove and improve the value of Twitter to the marketplace. In support of Sales and the Advertising Research Manager, you will execute campaign measurement (e.g., surveys) for top accounts, from initial scoping to results delivery. Separately, you will oversee the progress and run the logistics of custom 3rd-party studies designed for the broader market.

Responsibilities

Measure the Investments of Top Advertising Accounts: Alongside Sales and the Manager, you will conduct campaign measurement like attitudinal surveys, with detailed work inclusive of the following: 1) client kickoff meeting with vendor, 2) survey or analysis scope design, 3) internal study launch & oversight, 4) progress tracking & troubleshooting, 5) results extraction, and 6) data analysis and “story finding”.

Manage Media & Entertainment Measurement Analyses: Collaborate and provide feedback to Sales, Product and Media Partnerships identifying opportunities for advertisers and content partners through innovations in media measurement. Facilitate campaign measurement, from initial scoping to results delivery, oversee the timeliness, quality, cost-efficiency, and data defensibility of market-facing “thought leadership” findings about Twitter’s audience or general impact on media and entertainment.

Qualifications

  • BA/BS: 3+ yrs experience in quantitative and qualitative analysis within the advertising industry, ideally in media research, market research, or analytics

  • Knowledgeable about TV measurement, digital media research/measurement and methodological considerations (i.e. causal modeling) and a strong understanding of brand ROI

  • Strong teamwork and collaboration skills (e.g. could independently manage a project with a 3rd-party vendor); A strong understanding of Audience, Brand, and/or ROI analytics

  • Experience with basic descriptive and inferential (e.g. regression, ANOVA, etc.) statistical techniques.

  • Strong familiarity with statistical packages (SPSS, R, etc), data query languages/tools (e.g., SQL, Presto), and programming languages (e.g. Python).

  • Exceptional teamwork and collaboration skills--particularly across geographic and time-zone boundaries. Ability to build internal networks to accomplish goals through collaboration with resources across “dotted-line” teams.

  • Organized, responsible, with a focus on adhering to multiple project timelines (e.g., oversee 10+ client analyses simultaneously)

  • Can balance the need for quick turnaround (e.g., a client output) with longer-term strategic efforts (e.g., a presentation for a large conference)

  • Willingness to travel to visit clients, attend industry events, or learn in different office (up to 10%)

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Engineering Hiring Process

Step 1

Once your application is received, a recruiter will reach out pending your qualifications are a match for the role.

Step 2

If your background is a match, you may have 1-2 technical phone interviews or be given the chance to provide a work sample depending on the role.

Step 3

If the phone interviews go well or your work sample is strong, the final step includes interviews with 5-6 people held onsite in our office.

Application

Personal Information

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U.S. Equal Opportunity Employment Information  (Completion is Voluntary)

At Twitter, we have a bold aspiration to reach every person on the planet. We believe that goal is more attainable with a team that understands and represents different cultures and backgrounds and we are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

This is where you come in! Please take a few minutes to provide us with your information. Completing this form is entirely voluntary. Whatever your decision, there will be no adverse employment consequences.

You can view the ‘EEO is the Law’ poster here.

Twitter does not accept any unsolicited resumes from recruiting agencies and will not pay fees associated with any such resumes. Agencies, please do not send resumes to any Twitter location, employee, or email address.

Twitter, Inc. is committed to working with and providing access and reasonable accommodations to applicants with physical or mental disabilities. If you need an accommodation in order to apply for open job opportunities, please submit a description of your accommodation request to RARequest-Recruiting@twitter.com. This email is only for accommodation requests related to the application process.

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