Head of Programmatic Sales - Marketer & Agency, MoPub

New York, NY

Open to NY or SF

Our Demand team is on the cutting edge, and now we’re looking for someone who has established deep relationships with agency partners and advertisers alike. Our Head of Programmatic Sales - Marketer & Agency should own the room and elevate MoPub’s presence with top agencies and brands to drive serious revenue growth. We need a self-starter, thrill-seeker who wants to transform the digital advertising experience and landscape to blaze the trail for future growth…exciting stuff. You’ll come with a rolodex of clients looking to scale their mobile in-app programmatic efforts and build a team of Programmatic Demand Leads (PDL) to service these brand & agency partnerships.


Your Profile
You’re a strategic thinker and you understand the big picture. You are driven by high achievement revenue growth. You thrive in a fast-paced, high intensity/high impact, and rapidly evolving environment. You have extensive experience in mobile programmatic and you have witnessed the pitfalls of mismanaging programmatic partnerships. You have excellent communication skills. You have experience in managing teams. You are intimately informed about trends in the programmatic space and are fully aware of the technology landscape. You know how to manage the relationship with demand in a way that benefits the core publisher business. You don’t jump to conclusions, you are a critical thinker. You are team player with a can-do mentality. You are a self-starter and able to operate effectively in ambiguous settings.
 

Responsibilities

  • Manage and scale MoPub’s programmatic sales team efforts with agencies, trading desks, and marketers with defined expertise in programmatic buying, audience creation, campaign management, and optimization techniques.

  • Lead and set advertiser strategy in partnership with top agency trading desks like Xaxis, Publicis, GroupM, etc.

  • Manage a team of programmatic specialists day-to-day helping to develop and promote the professional advancement through training and mentorship.

  • Serve as an expert in key programmatic business trends, new technologies and best practices.

  • Train PDL team on packaging and selling programmatic inventory.

  • Construct deals and curate spend through private marketplaces for alignment with client objectives.

  • Consult Supply leadership to ensure alignment across supply + demand needs

  • Consult with Marketing, Product Marketing and Product Growth Managers to help shape product development in support of partner needs.

  • Develop and implement best practices for partner and client interaction, supporting sales and services for MoPub and DSPs.

  • Drive cross-functional engagement between client, agency, DSP sales and product organization to maximize brand revenue potential.

  • Support leadership team in defining new approaches to marketing dollars in rapidly evolving media landscape.

  • Work across disciplines with Strategy, Planning, Direct Investment and Analytics to facilitate best-in-class execution and service to clients.

  • Contribute to team level thought leadership and is responsible for all day to day programmatic services on an account level including internal and external communications with agency and publisher teams.

  • Lead the team in developing audience based programmatic recommendations, presentation to internal and client teams, as well as buying operations
     

Qualifications

  • At least 8 years of experience selling programmatic related solutions in the agency landscape and the rolodex to prove it

  • Proven ability to understand client needs and build ongoing relationships across all levels of organizations

  • At least 4-6 years of managing a team

  • Exceptional storytelling skills: deliver winning presentations about agency and end client focused solutions

  • Flexibility to jet-set as needed

  • Substantial mobile programmatic experience
     

Hiring Process

Step 1

After you apply, a recruiter may reach out to you for an introductory call.

Step 2

If your background is a match for the role, you may phone interview with 1-2 people.

Step 3

If you continue through the process, you will come onsite 1-2 times to interview with a total of 5-10 people.

Application

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