Head of GCP Entertainment, North America

New York, NY

Head of GCP Entertainment, North America

 

As the head of Entertainment in North America for Twitter’s Global Content Partnerships team, you will be tasked with partnering with peers around the globe in setting a successful strategic vision for the vertical.

This means working across geographies to identify opportunities, overcome obstacles and empowering the team to increase revenue, reach and innovation on Twitter via Entertainment partnerships.  Partners include TV networks, movie studios, streaming services, syndicators, producers, academies and others.

This will be a true “player/coach” role, with the candidate supervising US/Canada Partner Managers, while also personally leading a select few top partner relationships.  

As the North America lead, you’ll oversee staffing, compensation and promotions for your team.  You will conduct 1-1 meetings with direct reports, report to the Global Director/Entertainment consistently, lead the NA Entertainment weekly meeting, own forecasting and revenue targets, attend partner events and play a role in cross-functional projects.  You’ll be tasked with understanding the competitive landscape, sharing learnings and acting on opportunities and challenges.  You’ll seek inspiration from other regions and verticals.  You will foster a culture of positivity, innovation, experimentation and super-serving partners. 

Historically, our team has worked in geographic silos.   As the Head of Entertainment in North America, you will be breaking down these silos through over-communication. Once the Entertainment strategy and narrative is finalized, you will ensure local market optimization for North America, meaning that if an approach makes sense in one market but not another, that’s OK. You will need to balance global consistency with local market entrepreneurship.  Success here means you are communicating across geographies, scaling deals and processes and learning from setbacks.  

You will also own a few select partner relationships.   Acting as the Partner Manager here, you will bring revenue and creative opportunities to these partners, train their sales and marketing teams, build relationships with their senior leadership team,own the contract process and see campaigns through from ideation through post-sale.  You will understand these partners’ content offerings and business challenges, with the aim of driving revenue via Amplify Open and Custom.  At the same time, we’ll seek continued innovation with these partners and ensure they’re utilizing our platform successfully.

Time Breakdown:

  • 33%  Direct Team. You are managing and leading your team, while empowering them to think of ways to benefit from efficiency and scale.

  • 33% Partners:  You are not sitting inside in an office all day. We do not even have offices! You are out in front of partners, leveraging the relationships and expertise that you have developed in your career.

  • 33% Internal Partnership:  You need to bring information from other markets to North America and vice versa.  You also need to have a working understanding of all functions at Twitter and a willingness to collaborate effectively and on an ongoing basis with Sales, Sales Operations, Legal, Sales Finance, Agency, Marketing and other teams.

 

Skills/Experience Required:

 
  • Minimum of 10 years experience in TV/Digital ad sales, ad sales marketing, content distribution/licensing and partnerships, or closely related experience

  • Experience in managing a high-performing team, negotiating partnership agreements, presenting to agencies/brands/partners, forecasting and budgeting, as well as deep knowledge of social/mobile monetization landscape

  • Strong relationships and a top-notch reputation at TV networks, digital publishers, movie studios, streaming services and/or talent agencies

  • Strong public speaking, presentation and quantitative skills; deadline-oriented and strong ability to oversee many diverse projects at once

  • Willingness to travel as needed to various Twitter offices, including San Francisco HQ and Los Angeles for partner meetings.

    We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

Hiring Process

Step 1

After you apply, a recruiter may reach out to you for an introductory call.

Step 2

If your background is a match for the role, you may phone interview with 1-2 people.

Step 3

If you continue through the process, you will come onsite 1-2 times to interview with a total of 5-10 people.

Application

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U.S. Equal Opportunity Employment Information  (Completion is Voluntary)

At Twitter, we have a bold aspiration to reach every person on the planet. We believe that goal is more attainable with a team that understands and represents different cultures and backgrounds and we are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

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