Director Yield & Pricing

New York, NY

Job Description

As the Director, Yield, Pricing & Planning, you will play a vital role at Twitter.

The Yield Management team at Twitter is part of the Sales Operations group and partners with multiple parts of the organization to provide proactive analytical and strategic insights that drive revenue growth. Members of the team focus on identifying advertising revenue opportunities through segmentation, inventory pricing analysis, utilization and sell-through rate reporting, channel optimization, and predictive modeling. The team then translates these opportunities into action plans, working hand-in-hand to drive sales growth across all channels and geographies.

Key Responsibilities

  • Lead yield management efforts to optimize revenue across channels, including factoring in the impact of programmatic revenue

  • Design and implement processes that contribute to maximize inventory valuation

  • Use quantitative analysis to determine value-maximizing inventory approaches; collaborate across groups to identify pricing and revenue opportunities; make recommendations to executive leadership

  • Provide senior leadership team with proactive suggestions on ways to optimize yield, providing advanced analytics, media optimization, and algorithm development.

  • Develop recommendation on agency rate card for Twitter ad products across International markets that is consistent with fair market value accounting principles, optimum revenue generation and advertiser willingness to pay

  • Support Agency Team, Global Sales and Corporate Finance in development of revenue proformas

  • Recommend pricing strategies based on inventory availability, MAU growth and shifts in supply/demand

  • Identify and quantify opportunities for data targeting to increase inventory valuation

  • Analyze digital ad delivery, ad traffic and audience profile reports as a means of directing our targeting, direct and programmatic ad sales strategies

  • Utilize statistical analysis against historical delivery trends across digital platforms, properties and sections as a means of measuring future inventory capacity (supply)

  • Develop, analyze, and distribute key business metric reporting and insights, for the Advertising organization to monitor business performance and overall yield performance, on an ongoing basis

  • Primary liaison with Product, Marketplace & Central Operations team to understand upcoming traffic enhancements and then modify forecasts as needed

  • Perform data-driven analyses on the data that yield key insights and recommendations into how to drive campaign performance

  • Provide inputs and suggestions around campaign set up, targeting, and campaign weighting and optimization model development

  • Design approach and execute packaging of key Twitter inventory and assets (i.e. Live!)

Qualifications

  • At least 6 years minimum of online advertising experience, at a large online publisher or network with multiple sites and sales channels

  • 3-4 years of dedicated pricing, yield management and inventory management experience required

  • Ideal candidate is someone who possesses the ability to take initiative and drive projects with minimal supervision

  • Ability to deal with competing priorities effectively, and work efficiently in a high-paced environment

  • Proven quantitative ability and Excel spreadsheet modeling skills

  • The ability to present results of complex analyses clearly and to interface with cross-functional teams at all levels of seniority

  • Experience with various targeting and viewability measures


We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.


 

Hiring Process

Step 1

After you apply, a recruiter may reach out to you for an introductory call.

Step 2

If your background is a match for the role, you may phone interview with 1-2 people.

Step 3

If you continue through the process, you will come onsite 1-2 times to interview with a total of 5-10 people.

Application

Personal Information

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U.S. Equal Opportunity Employment Information  (Completion is Voluntary)

At Twitter, we have a bold aspiration to reach every person on the planet. We believe that goal is more attainable with a team that understands and represents different cultures and backgrounds and we are committed to an inclusive and diverse Twitter.

This is where you come in! Please take a few minutes to provide us with your information. You are not required to provide this information and you may decline to disclose. Your decision to provide information (or not) will not affect your employment or opportunities at Twitter.

Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

You can view the ‘EEO is the Law’ poster here.

Twitter does not accept any unsolicited resumes from recruiting agencies and will not pay fees associated with any such resumes. Agencies, please do not send resumes to any Twitter location, employee, or email address.

Twitter, Inc. is committed to working with and providing access and reasonable accommodations to applicants with physical or mental disabilities. If you need an accommodation in order to apply for open job opportunities, please submit a description of your accommodation request to RARequest-Recruiting@twitter.com. This email is only for accommodation requests related to the application process.

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