Digital Marketing Copywriter, Self-Serve Acceleration

San Francisco, CA
Who we are: We are the Self Service Acceleration team of Twitter. We Inspire change. We make an impact on the world. With 313 million monthly active users and 82% active mobile users, Twitter brings us closer to the things we care about, whether it’s the news that affects our daily lives or the businesses whose products we love.
Who you are: As the Digital Marketing Copywriter, Self-Serve Acceleration, you will work closely with the Demand Generation and Customer Activation teams to craft copy that clearly articulates the value of Twitter Ads and drives the acquisition of new, self-serve advertisers across our marketing channels. As the subject matter expert on performance-driven copy, you will play a meaningful role in executing marketing campaigns, testing and refining our advertising message, and optimizing marketing channel performance.
  • You wield the power of the written word. Your copy drives people to action.
  • You intuitively grasp the balance between core messaging, and the nuances required to ensure our message resonates with, and effectively converts priority audience segments across a variety of channels.
  • You are insights-driven. You will use quantitative and qualitative data to form hypotheses and create copy that helps us test, learn, and optimize.
  • You connect the dots between high-level business objectives, campaign requirements, and audience to conceptualize your copy.
  • You geek out on digital advertising trends, standard methodologies, and benchmarks, and have a firm understanding of what’s happening in the marketplace.

Responsibilities:

  • You execute against marketing briefs to develop high-impact copy across a variety of channels, including email, Twitter owned and operated, and SEM.
  • You drive quantitative and qualitative testing of copy effectiveness to identify areas for both focus and improvement.
  • You develop collaborative cross-functional relationships to craft campaign and feature-specific messaging and benefit-driven copy.
  • You master the brand standards for Twitter and the Self-Serve Acceleration team; apply them rigorously.
  • You digest performance metrics and optimize copy to ensure high performing ads and emails.

Qualifications:

  • 5+ years of related marketing copywriter experience at an advertising or marketing agency, or in-house creative team.
  • Must have solid digital experience — especially direct response copywriting.
  • Ability to multi-task in a fast-paced environment.
  • A love of storytelling and thinking outside the box to create impactful marketing campaigns and materials.
  • A strong interest in digital advertising and social media.
We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
San Francisco Applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Hiring Process

Step 1

After you apply, a recruiter may reach out to you for an introductory call.

Step 2

If your background is a match for the role, you may phone interview with 1-2 people.

Step 3

If you continue through the process, you will come onsite 1-2 times to interview with a total of 5-10 people.

Application

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U.S. Equal Opportunity Employment Information  (Completion is Voluntary)

At Twitter, we have a bold aspiration to reach every person on the planet. We believe that goal is more attainable with a team that understands and represents different cultures and backgrounds and we are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

This is where you come in! Please take a few minutes to provide us with your information. Completing this form is entirely voluntary. Whatever your decision, there will be no adverse employment consequences.

You can view the ‘EEO is the Law’ poster here.

Twitter does not accept any unsolicited resumes from recruiting agencies and will not pay fees associated with any such resumes. Agencies, please do not send resumes to any Twitter location, employee, or email address.

Twitter, Inc. is committed to working with and providing access and reasonable accommodations to applicants with physical or mental disabilities. If you need an accommodation in order to apply for open job opportunities, please submit a description of your accommodation request to RARequest-Recruiting@twitter.com. This email is only for accommodation requests related to the application process.

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