Campaign Strategist (San Francisco)
Twitter’s Brand Strategy team works with the platform’s most sophisticated advertisers and agencies to build creative marketing activations. In an effort to extend its impact across Twitter’s community of developing advertisers, the Brand Strategy organization is launching a “Campaign Solutions” team – dedicated to providing scale-able creative solutions to a higher volume of Twitter advertising partners.
The Campaign Strategist will focus on leading real-time responses to briefs and RFPs from developing advertisers across all industry verticals – mapping Twitter product solutions to marketers’ campaign objectives. In doing so, the Campaign Strategist will oversee a lean team that will support the insights, ideation and presentation building aspects of their work.
The Campaign Strategist comes from either a planning, marketing, or publishing background with deep experience working with media sales organizations, and a strong knowledge of digital platforms and ad products (social and mobile experience a mandate). The Campaign Solutions Strategist speaks the language of both the media agency, the creative agency, and the advertiser, and they are fluent in the “brief” and RFP process.
The ideal candidate is ambitious and seeks a challenging work environment, motivated by a fast-paced, always-on, start-up mentality.
Success in this role means:
Creatively utilizing Twitter products to meet client objectives in a manner that is executable, measurable, and most of all are appropriate for the target audience(s) the brand is trying to reach
Leading the creation of compelling pitch-decks and idea storylines, leveraging Twitter-based research and insights, and positioning Twitter product solutions in a way that marketers and agency partners can easily digest and execute on
Collaborating with technical and production colleagues to pitch and deploy scale-able solutions rooted in Twitter products ranging from ad targeting features, to video products, API-based technologies, and more – overseeing project life-cycles from pitch through to execution
Partnering closely and eloquently with a fast-paced media sales organization to meet client and agency needs across a variety of verticals
Managing and motivating a lean team of planning and design resources – fluidly prioritizing projects and pitches to meet quick-paced deadlines
Supporting a fluid roster of advertisers throughout the course of a given quarter – with the ability to toggle between various brands and their differing business needs
Minimum 5+ years experience in digital media and marketing at an agency, platform, publisher, and/or brand. Demonstrated experience in designing and implementing creative digital media programs at scale - driving brand awareness and high user engagement
Deep understanding of digital ad product landscape as well as user experiences, and how they translate to advertiser objectives
An understanding of Twitter's promoted products and overall advertising model
Experience building marketing and sales presentation collateral
Fluency in the “brief” and RFP process, deep knowledge of the brand/agency landscape, and experience working with digital media sales organizations
Experience managing small teams of people and prioritizing multiple projects with short deadlines
Strong customer service and solution-focused attitude, including interpersonal skills
Proficient computer skills (Keynote, PowerPoint, Word, Excel)
BA/BS degree, but life experience is also valued
We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
After you apply, a recruiter may reach out to you for an introductory call.
If your background is a match for the role, you may phone interview with 1-2 people.
If you continue through the process, you will come onsite 1-2 times to interview with a total of 5-10 people.
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