Client Account Manager, Retail

Company Description

Twitter has changed the way people communicate. Now we have a substantial opportunity to change how marketers interact with our rapidly growing user base. We are creating a world-class team of media professionals, and seeking an experienced Account Manager to develop our business with advertisers and their agencies. 

If you’re an enthusiastic Twitter user with relevant account management experience - with a specific focus on lower funnel objectives, analytical skills, and a passion for learning and supporting sales teams, we invite you to talk to us about our advertising sales organization at Twitter, Inc.​

The Position

The Position

  • Collaborating with Fortune 500 advertisers to understand their objectives, recommending best practices, and developing effective campaigns

  • Build trust with sales teams and customers across a set of accounts by advising them on how to achieve the best possible outcomes on their brand, direct response (DR) & mobile app promotion (MAP) advertising campaigns

  • Educate clients on how to use Twitter’s advertising products, best practices, and how to develop effective campaigns.

  • Execute, optimize, and analyze advertising programs using internal tools and dashboards.

  • Resolve campaign issues in a timely and productive manner, and identify and implement process improvements

  • Manage contracts and renewals, and assist our Sales Finance organization with payables and collections

  • Provide feedback to our product and tools teams to help us scale our advertising platform

  • Act as a subject matter expert for performance campaign set up across the vertical 

  • Keep a pulse on day-to-day campaign performance and provide actionable optimization recommendations to advertisers & sales teams through clear communications.

  • Connect customers' success goals with campaign strategies that will help them achieve desired results on our platform.

  • Conduct thorough analytical research and offer detailed recommendations to help identify what works and scale campaign success for our customers.

  • Assist customers in setting up, running, and analyzing A/B tests that can validate their hypotheses on how to achieve their goals on Twitter.

  • Serve as a close partner to your Client Account Managers peers, offering analytical insights, specialized product knowledge, technical expertise so we can drive increased adoption of our optimization best practices with key customers and agencies in your region.

  • Work cross-functionally with our Product team to uncover new ways to make optimization easier for our customers.

  • Develop and maintain a deep understanding of Twitter’s Ads UI, analytical tools, auction, products, and more.

Qualifications

  • 5+ years of experience managing digital marketing programs for advertisers or their agencies

  • Demonstrated ability to create, develop, and enhance customer relationships

  • Ability to manage large customer relationships and manage through conflict, driving groups to collective business decision

  • Ability to dive into large data sets, uncover insights, and communicate impactful recommendations with attention to detail.

  • Fluency in the goals behind performance advertising media buying, including customer acquisition, retention, or ROAS.

  • A great teammate who can handle their workload independently and offer creative solutions.

  • Proven track record translating marketing objectives into results for advertisers. Demonstrated experience effectively optimizing marketing campaigns by analyzing performance and recommending adjustments to key performance drivers.

  • Excellent communication and presentation skills, attention to detail, and a bias for proactively resolving issues

  • Aptitude, creativity, and a preference for working in small, collaborative teams with minimal supervision

  • Must have a strong understanding of the digital marketplace and understanding of the competitive landscape in which we operate

  • Deep understanding of measurement, attribution, mobile app conversion tracking, website conversion tracking, and the common challenges.

  • Comfortable with analytics tools such as Datorama, Excel, Google Sheets, Looker, Tableau; deep understanding Twitter Ads Manager

  • Experience working with direct response, eCommerce, or mobile app promotion advertising campaigns.

  • Willingness to join meetings outside normal business hours to collaborate with our colleagues from around the world.

  • A passion for Twitter and our mission

  • BA / BS degree

Additional Information

We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.

All your information will be kept confidential according to EEO guidelines.

The expected salary range for this role to be performed in New York City and San Francisco is USD $85,000 - USD $111,000. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. This range may be modified in the future.

This job is also eligible for participation in Twitter’s Sales Incentive Plan and Equity Incentive Plan subject to the terms of the applicable plans and policies.

Twitter offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, sick time, and parental leave. Twitter’s benefits prioritize employee wellness and progressive support to our diverse workforce.

Location

New York City, San Francisco

 

Application

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