Client Account Manager, CPG
Company Description
Twitter has democratized conversation and changed the way people communicate. Now we have a substantial opportunity to help marketers reach our growing user base to drive their business goals . We are growing our team of media and marketing professionals, and seeking an experienced Account Manager to develop and grow our business with advertisers and their agencies.
The Position
What You'll Do
Be a Marketing Expert
Collaborate with Fortune 500 Consumer Packaged Goods advertisers to understand their objectives, consult on social strategy, recommend best practices, and develop campaigns that drive measurable business results
Educate clients and agency partners on how to use Twitter's advertising products in the most effective way to grow existing business partnership
In partnership with your Client Partner, identify, create and implement marketing solutions that will drive measurable business results for your clients. Examples include supporting annual account planning, sales pitches, RFPs and in-quarter upsells
Media Strategy & Implementation
Use data and analytics to guide strategy and build consultative solutions for your clients
Execute, optimize and analyze advertising campaigns using internal tools and dashboards
Troubleshoot campaign issues with urgency, and identify and implement process improvements as needed
Oversee and steward client measurement initiatives, including set-up, analysis and delivery of first party and third party studies
Project Management & Internal Operations
Manage contracts and renewals, and assist our Sales Finance organization with payables and collections
Provide feedback to our product and tools teams to help us scale our advertising platform
Relationship Management
Develop and manage relationships with key clients and agency partners
Provide excellent client service to your clients and agency partners
Work and collaborate with a diverse group of internal cross-functional teams
Ability to travel as needed
Qualifications
Who You Are
If you are a self-motivated leader with relevant account management and media buying and/or planning experience, strong analytical skills, are always eager to learn and have a drive to win, we invite you to reach out and learn more about this opportunity and advertising sales opportunities at Twitter, Inc.
Qualifications
5+ years of media buying experience and/or managing digital marketing programs for Fortune 500 advertisers or their agencies
Must have strong understanding of digital marketplace and understanding of the competitive landscape in which we operate
Proven track record translating marketing objectives into results for advertisers
Demonstrated experience effectively optimizing marketing campaigns by analyzing performance and recommending adjustments to key performance drivers.
Experience with excel, analyzing datasets and delivering insights
Demonstrated experience presenting ideas and complex topics
Demonstrated ability to develop and manage large customer relationships and manage through conflict, driving groups to collective business decision
Excellent communication and presentation skills, organized, attention to detail, solution oriented mindset and a bias for proactively resolving issues
Aptitude, creativity, and a preference for working in small, collaborative teams with minimal supervision
Experience working with Consumer Packaged Good advertisers
Experience as a Twitter user and knowledge of Twitter's ad products
A passion for Twitter and our mission
BA / BS degree
Additional Information
We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status. All your information will be kept confidential according to EEO guidelines.
The expected salary range for this role to be performed in New York City is USD $85,000 - USD $111,000. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. This range may be modified in the future.
This job is also eligible for participation in Twitter’s Sales Incentive Plan and Equity Incentive Plan subject to the terms of the applicable plans and policies.
Twitter offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, sick time, and parental leave. Twitter’s benefits prioritize employee wellness and progressive support to our diverse workforce.
Location
New York City