Lead Client Partner, Retail/Travel

Company Description

Twitter serves the public conversation and has changed the way people communicate. We are seeking a seasoned sales person to lead our relationships with Fortune 500 Retail/Travel advertisers and their agencies to reach our growing user base, drive their business goals and build brands that influence that conversation.

The Position

What You'll Do

Sales Relationship Management

  • Create and maintain trust with marketing decision makers and agency clients
  • Provide excellent client service and steward internal resources to meet client needs
  • Collaborate with top advertisers to understand their objectives and consult on social and media strategy that drives measurable business results
  • Educate clients and agency partners on why and how to use Twitter's advertising products in the most effective way to grow existing business partnerships
  • Lead joint business partnerships, upfronts, quarterly business reviews and learning agendas
  • Build net-new relationships with stakeholders at client and agency

Lead Book of Business

  • Set strategy and lead annual and quarterly planning for account growth
  • Generate revenue towards a defined quota
  • Identify and prioritize campaign opportunities
  • Lead QBRs, sales pitches, RFPs and relationship mapping
  • Know your revenue numbers and manage forecasting and pipelining
  • Partner with an account manager to identify, create and implement marketing campaigns
  • Collaborate with a diverse group of internal cross-functional teams
  • Provide feedback to Twitter's product and internal tools teams to help us scale our services and advertising platform
  • Proactively propose unique opportunities to utilize the platform to support client business objectives based on third party information, industry trends, and quarterly earnings reports

Marketing Expertise

  • Become expert in clients business and brand objectives
  • Position Twitter as a business solution that aligns with strategic priorities and goals
  • Learn and become fluent in Twitter's product suite and their roles to meet client objectives
  • Create consultative sales presentations to show how Twitter's advertising products can be used to connect with their customers

Ability to Travel as needed


Who You Are

You are a highly motivated, strategic and experienced sales professional and are a clear verbal and written communicator. You bring marketing and relationship management experience to the table and are always eager to learn and have the drive and tenacity to win, even in the face of complexity or challenges.


  • 8 - 12 years of media sales, digital or marketing for Fortune 500 advertisers
  • Must have strong understanding of digital marketplace and competitive landscape in which we operate
  • Ability to develop and grow a book of business
  • Strong technical aptitude
  • Proven track record translating marketing objectives into results for advertisers
  • Demonstrated strong verbal and written communication and persuasion
  • Experience managing senior relationships at brands and agencies
  • Demonstrated ability communicating numbers, projections and revenue trends with accuracy
  • Experience with Powerpoint, Google Slides, and/or Keynote designing effective visual storytelling
  • Demonstrated experience presenting ideas and simplifying complex topics in both writing, slides and in verbal communication
  • Excellent understanding of growing and sustaining businesses in a highly competitive and changing marketplace
  • Demonstrated ability to develop and manage large customer relationships and manage through conflict
  • Preference for working in small, collaborative teams with minimal supervision
  • Excellent written and verbal communication skills
  • Experience working with Retail advertisers is nice to have but not required
  • Experience as a Twitter user and knowledge of Twitter's ad products
  • Ability to travel to Chicago quarterly and work central hours
  • BA / BS degree

Additional Information

A few other things we value:

  • Challenge - We solve some of the industry's hardest problems. Join us to be challenged, learn, and thrive.
  • Diversity - Diversity makes us a better organization and team. We value diverse backgrounds, ideas, and experiences.
  • Work, Life, Balance - We work hard, but we believe with hard work, balance should come.

We will ensure individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

The applicable salary range for each U.S.-based role is based on where the employee works and is aligned to one of 4 tiers according to a cost of labor index in that geographic area. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary ranges for this role, are set forth below. These ranges may be modified in the future.

  • Tier A: USD $186,000 - USD $259,000
  • Tier B: USD $175,000 - USD $247,000
  • Tier C: USD $167,000 - USD $234,000

You can view which tier applies to where you plan to work here and is updated for any future jurisdiction which requires publication of the salary range on the job posting. If your location is not listed, please speak with your recruiter for additional information.

This job is also eligible for participation in Twitter’s Sales Incentive Plan and Equity Incentive Plan subject to the terms of the applicable plans and policies.

Twitter offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, sick time, and parental leave. Twitter’s benefits prioritize employee wellness and progressive support to our diverse workforce.


Sales and Partnerships


Chicago, New York City, Washington, Boston



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