Manager, Head of Twitter Next Growth Markets for EMEA (Dublin)

Company Description

Twitter reflects what's happening in the world and what people are talking about. Whether a brand is launching something new or connecting to what's happening, Twitter is the best way to connect with the most valuable audience, when they're the most receptive.

Twitter Next is a global team of strategists, creatives and technologists - dedicated to finding the next way to get people talking about brands. We are embedded and indispensable partners to Twitter's sales organisation and use our deep knowledge of marketing, digital advertising (including mastery of Twitter), and brand-knowledge to influence and deliver outstanding creative and strategic solutions.

We design creative solutions that deliver against brands' marketing objectives and KPIs. We generate compelling creative ideas rooted in data-driven insights and strategic understanding of brands and Twitter.

We are looking for a brand creativity leader to manage a distributed team of strategists with a focus on supporting and growing Next's offering. This role is based in Dublin, and reporting to the Director, Head of Next EMEA. This role will support our fastest growing markets across EMEA, including France, Germany, Spain and others.

Who You Are

You are a senior brand strategist with a fascination for platform innovation, and proven management experience. A power user on the platform who has either worked with (or for) remarkable brands for at least 8 years. You are comfortable working internationally and across multiple markets. You have a highly creative nature, but this is tempered by a pragmatic approach and a 'get it done' attitude.

You are goal-oriented and results-driven, a creative collaborator and a powerful motivating force for those around you. You are a natural organiser, with a proven ability to lead a distributed team, mentor and inspire others. You gravitate towards collaboration, and are an empathetic manager.

You recognise that success is not only about outstanding results, it's about the process of working together to achieve a common goal. You are a creative thinker and can light up a room with your strategic thought, collaborative energy, and drive to do best-in-class work. Your communication skills are exceptional, both internally and externally.

What You'll Do

A key player for Twitter Next as it continues to grow and scale; you will be dedicated to unlocking new business opportunities across multiple markets through creative insight and ideation. You will leverage your experience to lead responses to briefs from top tier brands, and nurture relationships internally and externally. You'll manage a small team of exceptionally talented strategists and be responsible for projects that support the scaling services of Twitter Next.

A typical working week will include creative ideation on behalf of clients in multiple markets, management and mentoring of a distributed team, consultation sessions for both sales teams and customers, liaising with technologists to support creative projects with complex technical layers, presenting live at workshops, developing briefs, advising on case studies and award applications. However, your primary goal is to develop creative, human-centric ideas worth talking about that are unique to Twitter's platform, leveraging new features and platform innovations in meaningful ways.

You are a leader who uses their creativity and insight to drive our brand strategy businesses forward. You will have to balance deep, focussed thinking with the ability to manage, support, ideate, pitch and perform.

The Position


Responsibilities & Expectations:

  • Manage a distributed team of creative strategists across multiple markets, with a focus on the fastest growing markets in EMEA.

  • Sustain a track record and commitment to managing and supporting creative strategies that achieve brand objectives and deliver measurable results.

  • Represent Twitter as a thought leader and leaned-in partner in client and agency settings, as well as at industry events.

  • Develop executive level presentations ranging from a response to a brief or providing a broader view of their business challenges and how Twitter can help solve them.

  • Be an embedded partner to sales teams, both reactively and proactively working to drive the business forward. Have a 'Bias to yes' and an ability to establish mutual trust.

  • Demonstrate success working cross-functionally to build internal relationships that translate into meaningful outputs (scaled materials/processes that benefit the team), and show an ability to influence and drive to consensus.

  • Sharp business acumen and professional maturity. Self-starter that has a relentless passion for knowing more and doing their best work, balanced with a deep respect for the skills that others bring to the table.

  • Creative energy and drive, a formative vs normative thinker. Leading on ideation internally and externally to extract fresh thinking and drive results in actionable steps.

  • A strong communicator. You don't simply build a deck - you know the client's challenge and can develop a narrative that makes them feel heard, delivers against their objectives, and illuminates Twitter's creative potential and measurable value.

  • Resourceful. You truly enjoy every aspect of the process and can drive all elements in a project from end to end.


  • 8+ years experience in digital media and marketing at an ad agency, on the client-side, at a tech co/platform, or with a media company (multi-disciplinary experience preferred)

  • 3+ years experience managing teams, with an emphasis on distributed teams across multiple markets, including performance reviews, mentoring and goal setting

  • Deep understanding of Twitter's promoted products and overall advertising model

  • Experience working across markets in a national and international capacity

  • Deep knowledge of Twitter - as both a user and as a marketer

  • Experience leading and managing clients, accounts with a high degree of accountability and stakeholder management

  • Experience in building creative digital media programs at scale that drive brand awareness and high user engagement

  • Cross-functional experience, working across a variety of teams including (but not limited to) sales, product, engineering, communications, business development, and media

  • You are a multilingual professional, with expert level written and spoken English and French. Proficiency in German is also a significant advantage.

Additional Information

We care about making work happy and productive for everyone, with a permanent option to work remotely or regularly work from home; a home office expense budget; wellness benefits and multiple additional supports.

A few other things we value:

  • Challenge - We work with Twitter's product and standards teams to solve some of the industry's hardest content problems. Come to be challenged, learn, and thrive as a strategist.

  • Diversity - Diversity makes us a better organisation and team. We value diverse backgrounds, ideas, and experiences. We are committed to an inclusive and diverse Twitter.

  • Work-Life Balance - We work hard, but we believe that with hard work should come balance.

  • Twitter is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.

All your information will be kept confidential according to EEO guidelines.


Sales and Partnerships





U.S. Equal Employment Opportunity information (Completion is voluntary)
Non U.S. Equal Employment Opportunity information (Completion is voluntary)
Privacy and data