Sr Researcher, Core Ads

The Position

What You’ll Do:

As a member of our Core Ads Research team, you will lead the proactive discovery, exploration and development of strategic advertising-related insights that will anchor our product strategies. Collaboration will also be a key part of your role. You’ll build relationships with partners in Design, Product, Engineering, and Data Science. Also, you’ll work with other research teams across the business to connect the dots, seed new ideas, and ultimately sharpen product development strategies to help fuel long-term sustainable revenue growth for Twitter.


  • Through mixed research methods, develop advertising-related insights that guide our Core Advertising product strategy across teams in Product, Design, Engineering and Data Science
  • Deliver creative and impactful insights stories that engage our partners, influence product design and decisions, and elevates the Experience Research function as a whole
  • Build collaborative relationships with a wide array of cross-functional partners
  • Serve as a trusted authority on advertising customer needs in various spaces i.e. direct response


Who You Are:

You are an experienced product researcher with a wide range of qualitative and quantitative research experiences and a background in media and/or advertising. You know exactly when to engage with teams in Design, Product, Engineering, Data Science and which questions to ask, where to probe, and how to land insights across a business. You’re passionate about Twitter and believe great experiences are always inspired by a deep understanding of the user.

Minimum Qualifications

  • Bachelor's degree in fields like Economics, Psychology, Anthropology or equivalent experience
  • 6+ years directly designing and executing product-centric research projects at an agency, in-house, or both for Technology companies
  • 3+ years of experience in a media, marketing or advertising related research role
  • Experience with research design utilizing various methods including but not limited to usability studies, user journey maps, personas, contextual inquiry, and surveys

Preferred Qualifications

  • Working knowledge of the advertising industry, including but not limited to performance, video, and mobile advertising
  • A track record of producing customer-centric thought leadership that informs business, marketing and/or product development strategies and roadmaps
  • Demonstrated ability to build collaborative relationships remotely and cross-functionally to influence strategy and decisions
  • Strong discernment; an understanding of business goals, strategies and pressures while being aware of industry trends and competitive actions as a context for doing research
  • Strong project management skills and experience guiding multiple internal and/or outsourced projects simultaneously
  • Ability to manage through ambiguity


Company Description

Who We Are

Twitter is seeking a Sr. Researcher to be part of our Revenue team, focused on influencing the Core Advertising business. At Twitter, our research and insights play an integral part in inspiring the products that fuel Twitter’s mission to give everyone the power to create and share information without barriers. Our team has a direct impact on advertising product strategy, roadmaps, and the design of new experiences that help advertisers of all sizes grow their business by connecting with people in a meaningful way.

Additional Information

We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status. San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.


Design and Research


San Francisco



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