The Policy Operations team is charged with ensuring a quality and safe user experience with ads, protecting the company from legal and reputational risk, and removing roadblocks for genuine advertisers to transact freely on the platform. We do this by implementing scalable and effective policy enforcement solutions. As part of this work, Policy Operations helps to ensure that Twitter serves ads in appropriate environments for brands.
As a Brand Safety Program Manager within Policy Operations, you will operate as a subject matter authority on Twitter’s Brand Safety policies and enforcement, as well as Twitter’s company-level Health work, and will be tasked with representing this work externally with Twitter’s industry partners. You will be at the forefront of the most cutting-edge developments happening in this space, and you’ll need to ensure we’re both equipped to execute internally and be able to package and articulate this work in Twitter’s wider industry relations. You will work hand-in-hand with Trust & Safety, Product, Marketing, and client-facing Sales and Specialist teams to drive Twitter’s efforts across a wide range of initiatives in the Brand Safety space. This will include overseeing several of Twitter’s ad industry partnerships, facilitating regular independent audits & accreditations of Twitter’s brand safety policies & operations, collaborating with ad industry consortiums to develop industry-wide standards in the brand safety policy space, and other opportunities for thought leadership.
You must be an experienced problem solver adept at crisis management, a collaborative and passionate natural leader, and someone who can influence cross-functional teams with competing priorities, both within and outside Twitter. Perhaps most importantly, you must be able to thrive in a constantly evolving environment where no two days are the same!
Lead Policy Operations’ Brand Safety partnerships work globally, including executive support, consulting on policy development, and promoting transparency into that work
Own, support, and maintain multiple external partner relationships and accreditations with annual recertifications, including the Trustworthy Accountability Group, the Brand Safety Institute, and the Media Rating Council
Form relationships with Revenue Product Specialists, Operations, Sales, Content Partnerships, and Policy teams globally, identifying and investigating areas of risk, and driving efforts to tackle them
Become an operations and product expert, both providing proactive recommendations for how to reduce Brand Safety risk, and be able to articulate and walk through Twitter’s brand safety work with external parties, including both industry group and auditor audiences
Serve as a policy expert for internal and external customers, bridging the gap between Twitter’s platform-wide Health and Safety efforts and Brand Safety-specific workstreams, and framing this collective body of work through an advertiser lens
Triage urgent issues escalated from senior leaders, going deep into the weeds to troubleshoot root cause and impact, and then stepping back to provide executive summaries and recommendations
Influence Policy, Product, and Engineering teams on developing solutions to improve Twitter’s brand safety policy, enforcement, and measurement
Analyze data and translate it into meaningful insights and business opportunities
Communicate fearlessly to build trust!