As the Head of Community you will be responsible for leading the Twitter Spaces, Twitter Communities, and Super Follows communities as well as engaging with super users, creators, and users of our products globally by driving a team of community managers focused on different communities.
You and your team will be the voice of our Twitter products to tens of millions of people, organizing events for communities, capturing and sharing feedback from creators, responding to consumers, driving consideration for our products, and programming against community and cultural events.
You will work collaboratively with the product, design, research, marketing, and social teams to build diverse, communicative, content driven, and open channels for our users, while driving against a vision of attracting and retaining creators, and driving usage of our products.
Reporting to the Head of Consumer Product Marketing, this role requires a strategic vision, strong communication and leadership skills, and is able to work across teams and organizations to be the voice of the consumer and our communities.
If you are passionate about building and representing diverse communities at scale, enabling them to have spaces and conversations that matter to them, this is the role for you.
Who We Are
The communities team mission is to make it easier for customers to discover, participate, and form conversations with communities that share their interests, and help emerging creators scale.. People already use Twitter to create community across a wide range of topics and our work builds on this, by helping support and grow the communities that use our product, and drive positive sentiment and engagement. Protecting the health and safety of the conversation within these communities is also top of mind for us.
What You’ll Be Doing
Creating and driving the strategic vision of community marketing at Twitter
Hiring, growing, and leading a diverse team of community managers
Listening, learning, and communicating our user needs to the business
Developing community lead activations in concert with our users
Building processes and systems to help identify, support, and grow emerging Twitter first creators
Developing process and strategy for our consumer beta programs and feedback sessions
Collaborating with analytics and social teams to on key KPI’s to ensure community efforts are measurable and deliver for both Twitter and community members
Designing community systems (e.g. volunteer recruitment/onboarding, reward structures, engagement plans) that reward successful community organisers
Creating our global approach to establishing an "always on" engagement program including 1:1 messaging, community management, creator engagement, and event management
Translating product insights from community organisers to help product teams to improve
Developing global expansion plans that navigate language and cultural differences to ensure healthy communities worldwide