Head of Community

The Position

Overview

As the Head of Community you will be responsible for leading the Twitter Spaces, Twitter Communities, and Super Follows communities as well as engaging with super users, creators, and users of our products globally by driving a team of community managers focused on different communities.

You and your team will be the voice of our Twitter products to tens of millions of people, organizing events for communities, capturing and sharing feedback from creators, responding to consumers, driving consideration for our products, and programming against community and cultural events.

You will work collaboratively with the product, design, research, marketing, and social teams to build diverse, communicative, content driven, and open channels for our users, while driving against a vision of attracting and retaining creators, and driving usage of our products.

Reporting to the Head of Consumer Product Marketing, this role requires a strategic vision, strong communication and leadership skills, and is able to work across teams and organizations to be the voice of the consumer and our communities.

If you are passionate about building and representing diverse communities at scale, enabling them to have spaces and conversations that matter to them, this is the role for you.

Who We Are

The communities team mission is to make it easier for customers to discover, participate, and form conversations with communities that share their interests, and help emerging creators scale.. People already use Twitter to create community across a wide range of topics and our work builds on this, by helping support and grow the communities that use our product, and drive positive sentiment and engagement. Protecting the health and safety of the conversation within these communities is also top of mind for us.

What You’ll Be Doing

  • Creating and driving the strategic vision of community marketing at Twitter

  • Hiring, growing, and leading a diverse team of community managers

  • Listening, learning, and communicating our user needs to the business

  • Developing community lead activations in concert with our users

  • Building processes and systems to help identify, support, and grow emerging Twitter first creators

  • Developing process and strategy for our consumer beta programs and feedback sessions

  • Collaborating with analytics and social teams to on key KPI’s to ensure community efforts are measurable and deliver for both Twitter and community members

  • Designing community systems (e.g. volunteer recruitment/onboarding, reward structures, engagement plans) that reward successful community organisers

  • Creating our global approach to establishing an "always on" engagement program including 1:1 messaging, community management, creator engagement, and event management

  • Translating product insights from community organisers to help product teams to improve 

  • Developing global expansion plans that navigate language and cultural differences to ensure healthy communities worldwide

Qualifications

Who You Are

  • 15+ years  in the social media, community management, and social marketing space.

  • Deeply passionate about social media and a heavy user of Twitter

  • Experience working with content creators, streamers, youtuber’s, influencers, and/or creators

  • Ability to recruit, hire, manage, and lead teams with a clearly articulated vision.

  • A track record of conceptualizing strategic plans for a department, and working internal to drive adoption and execution on plans

  • Experience working with highly passionate and diverse communities, and an interest in giving underrepresented communities a platform

  • Collaborative leader able to work closely with many cross functional stake holders in a quickly evolving environment

  • Understanding of the product development process, with the ability to work closely and oftentimes embedded with product teams

  • Skilled communicator that can present to senior leadership about vision, community developments, and team direction

  • Public speaking experience and the ability to speak to community members, creators, and super users often times while receiving highly critical feedback

Company Description

Twitter is what’s happening and what people are talking about right now. For us, life's not about a job, it's about purpose. We believe real change starts with conversation. Here, your voice matters. Come as you are and together we'll do what's right (not what's easy) to serve the public conversation.

Team

Marketing and Communications

Location

Los Angeles, Remote US, New York City, San Francisco, Atlanta, Detroit, Miami

 

Application

U.S. Equal Employment Opportunity information (Completion is voluntary)
Non U.S. Equal Employment Opportunity information (Completion is voluntary)
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