Sr. Audience Marketing Manager, Consumer

The Position

Who you are

We are looking for an Audience Marketing Manager to join the Global Consumer Product Marketing team and help grow the adoption of Twitter products across multiple consumer audiences.

A successful candidate has experience working cross-functionally and is adept at discovering and leveraging creative audience acquisition opportunities at scale. The ideal candidate is a self-starter and an innovative problem-solver who is excited about the opportunity to spearhead a critical and highly collaborative function at Twitter. He or she must have a deep understanding of the social media landscape and Twitter’s unique position in that ecosystem. 

What you’ll do

  • Define, build out and refine personas around target audience segments

  • Develop best practices (both organic and paid) around growing product awareness and adoption in target audiences

  • Partner with internal research and analytics teams to establish KPIs, benchmarks and dashboards to measure and track performance

  • Act as a consultant on paid campaign targeting buildout

  • Strong test and learn orientation, able and willing to test quickly into new ideas, measure success, and pivot as needed to sustain growth momentum.

Qualifications

  • Bachelor's degree or equivalent practical experience.

  • A minimum of 5-10 years of relevant marketing experience, such as audience development, content partnerships, and/or affiliate marketing 

  • Experience working in a fast-paced environment ensuring executional excellence while maintaining a long-term strategic view

  • Experience partnering closely with marketing, content and client solutions teams, working in a matrixed organization

  • Experience working with external partners

  • Outstanding program management with ability to manage multiple, cross-functional projects simultaneously.

  • Strong analytical skills with the ability to identify trends and provide action-oriented insights.

  • Working knowledge of the social media landscape

  • Passion for Twitter

Company Description

Who we are

Twitter is an iconic service and global platform for self-expression and live conversation. Twitter has always been the best place to see what's happening now. Whether it’s breaking news, entertainment, sports, or everyday topics, only Twitter lets you connect with people anywhere in the world with live conversation. Anything that happens, you see it first on Twitter, and a career at Twitter offers countless ways to make an impact in a fast growing organization.

Additional Information

We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

Team

Marketing and Communications

Location

Los Angeles, Miami, New York City, Remote US, San Francisco, Detroit

 

Application

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Non U.S. Equal Employment Opportunity information (Completion is voluntary)
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