Senior Research Analyst, Audience Insights (Marketing Insights & Analytics)


Senior Research Analyst, Audience Insights (Marketing Insights & Analytics)

Who We Are

The Marketing Insight & Analytics team seek to understand and improve the value of Twitter to both advertisers and consumers. We explore how consumers think, feel, and behave on Twitter, and examine what that means for brands and advertising.

The Audience Insights team is a brand new team within Marketing Insight & Analytics. At its core, the team provide insights on consumer behavior to support customized pitch presentations for high-value advertising opportunities.

This is an exciting opportunity to join a team who use data creatively to tell compelling, human stories with a significant business impact.

What You’ll Do

This a role for passionate, curious and quantitatively-strong candidates with 4-6 years of research experience. You will act as the primary point of contact for the Audience Insights team within the market you serve and will lead or oversee all the requests received by the local team. You will be responsible for delivering insights and data support for all advertiser pitches qualifying for support from the Audience Insights team.

You will do this by extracting data from internal systems, working with third-party research suppliers, data analysis, and collaborating with other teams across Twitter on more complex, bespoke briefs. In addition, you will mentor and provide support for the more junior members of the Audience Insights team in your market as well as attend and contribute to pitch meetings with Twitter Advertising customers.

Who You Are

  • You have a strong, quantitative background.
  • You enjoy working with data, with experience in designing behavioral research or experiments and analyzing datasets.
  • You have experience using statistical techniques to draw insights from a wide range of different data sources you then use to make informed recommendations.
  • You are a confident, creative presenter of data-heavy content.
  • You have attention to detail and are highly organized.
  • You are a self-starter who takes initiative (e.g., could befriend colleagues outside of reporting lines in different geographies for knowledge sharing).
  • You can balance the need for quick turnaround with longer-term strategic efforts.
  • You have strong teamwork and collaboration skills (e.g., could manage a project with a 3rd-party vendor).
  • You have a client-responsive, customer service mindset.


  • 4-6 years conducting marketing research and analysis, either in a supporting role or as a project lead.
  • Experience using and interpreting descriptive and inferential statistical techniques (e.g. regression, ANOVA) to draw insights from data.
  • Experience with Structured Query Language (SQL) on large-scale data sets; if this experience is lacking, then training will be available and expected. Experience using statistical packages or general programming experience is highly preferred.
  • Strong project management skills, including the ability to oversee third-party vendors and conduct complex research studies that use a range of data sources.
  • Ability to frame insights into elegant, clear deliverables that inform business opportunities, marketing programs and product launches.
  • Outstanding communication and presentation skills
  • Prior experience with social listening platforms (e.g. Crimson Hexagon, Brandwatch) is highly preferred.
  • Advanced degree desired; minimum of Bachelor’s degree with an emphasis in marketing, business, statistics, marketing research, marketing science, social science, advertising/media or a related field preferred.

Hiring Process

Step 1

After you apply, a recruiter may reach out to you for an introductory call.

Step 2

If your background is a match for the role, you may phone interview with 1-2 people.

Step 3

If you continue through the process, you will come onsite 1-2 times to interview with a total of 5-10 people.


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