Sr. Content Strategy Manager

New York, NY

What You’ll Do

In this role, you will have the opportunity to build on your deep marketing and content strategy experience to win the hearts and minds of the most discerning consumers in the world: marketers.  More specifically, you will be responsible for defining and implementing a customer obsessed messaging  & content strategy targeting brands, media and creative agencies.

You will:

  • Set long term vision and execute lasting content programs that have a shelf life beyond an event or Tweet, and manage and execute against short-term inbound requests

  • Translate business objectives into a marketing plan and content execution, in close partnership with our regional marketing, product marketing, sales and communications teams

  • Lead messaging strategy and communications planning to ensure all campaigns, globally, are serving up the right message, to the right person, in the right mindset, using the right channel

  • Lead content strategy for marketing.twitter.com and influence Flight School, our online learning experience for media buyers

  • Develop channel strategies to optimally distribute and deliver content on and off platform, including thought leadership, research articles, case studies, newsletters, and social

  • Develop and maintain an editorial calendar tied to key themes that support our business goals and marketing plans

  • Oversee the social strategy for all of our global @TwitterMktg handles

  • Apply a disciplined editorial perspective to ensure we’re always on message

  • Collaborate closely with Twitter’s Comms team

  • Provide oversight to ensure all messaging in market is focused on business priorities and aligns with our Brand voice.

  • Follow SEO best practices and ensure all content is optimized for search engines

Who You Are

You are an experienced marketer who has successfully demonstrated a strong ability to connect with customers to impact business results. You’ve walked in the shoes of our customers and always lead with their needs in mind. You geek out over Library Sciences/Journalism, English, Information Architecture and have a deep understanding of content strategy best practices and storytelling, but you also have a nimble, creative and pragmatic approach. You're interested in pushing the boundaries to discover new ways of working. You are passionate and curious with uncanny analytical skills, an impressive ability to collaborate with other teams, and you have a relentless determination to do what is right for Twitter’s customers. You thrive in situations with high ambiguity and minimal direction while delivering bar-raising outputs. You will work on overlapping projects, so you are good at multi-tasking, juggling competing priorities, and organizing yourself to ensure you deliver on your commitments.

 

You’re proud of your work, your skills and expertise – but you’re not cynical, inflexible or only about your portfolio and you want to be part of something great. You love being part of a highly collaborative and high-energy team that isn’t afraid to swing for the fences and exceed expectations even on the most tactical projects.

Requirements

  • 10+ years of B2C & B2B marketing and content strategy experience

  • Deep understanding of the advertising business and media buying landscape, with a proven ability to drive business results

  • Relentless customer-focus, with deep understanding of the marketer and agency audience

  • Demonstrated ability to attract, retain, and grow an audience through compelling content

  • Hands-on experience with: comms planning, messaging strategy development, content creation, publication calendars, content inventories and audits, content mapping and governance documentation

  • A great storyteller who can translate data and strategy into jargon-free content our audiences want to read

  • Ability to facilitate the content development process, including providing clear direction, and producing work cost effectively and on schedule

  • Ability to manage ambiguity, work autonomously and multi-task in a fast-paced environment

  • Demonstrated passion for solving problems

  • Team player who is exceptionally detail-oriented, organized, self-motivated and an effective communicator

  • Excellent communication, presentation and analytical skills; the ability to communicate complex concepts clearly and persuasively across different audiences and varying levels of the organization

  • Editorial background is a plus

  • Eagerness to continually learn, grow and improve

  • Understands SEO fundamentals

We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

Hiring Process

Step 1

After you apply, a recruiter may reach out to you for an introductory call.

Step 2

If your background is a match for the role, you may phone interview with 1-2 people.

Step 3

If you continue through the process, you will come onsite 1-2 times to interview with a total of 5-10 people.

Application

Personal Information

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U.S. Equal Opportunity Employment Information  (Completion is Voluntary)

At Twitter, we have a bold aspiration to reach every person on the planet. We believe that goal is more attainable with a team that understands and represents different cultures and backgrounds and we are committed to an inclusive and diverse Twitter.

This is where you come in! Please take a few minutes to provide us with your information. You are not required to provide this information and you may decline to disclose. Your decision to provide information (or not) will not affect your employment or opportunities at Twitter.

Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

You can view the ‘EEO is the Law’ poster here.

Twitter does not accept any unsolicited resumes from recruiting agencies and will not pay fees associated with any such resumes. Agencies, please do not send resumes to any Twitter location, employee, or email address.

Twitter, Inc. is committed to working with and providing access and reasonable accommodations to applicants with physical or mental disabilities. If you need an accommodation in order to apply for open job opportunities, please submit a description of your accommodation request to RARequest-Recruiting@twitter.com. This email is only for accommodation requests related to the application process.

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