Marketing Manager, Global Business Marketing, Japan (Tokyo)


Who We Are

Twitter’s global business marketing team leverages our client and industry expertise to communicate the value of Twitter to the marketers and agencies we serve. We aim to establish Twitter as an indispensable partner to our clients’ business success. Internally, we represent the voice of the client and end-customer to our key partners including sales, research, product and more. Externally, we communicate with marketing decision-makers to demonstrate the power and effectiveness of Twitter.

Who You Are

You’ll be responsible for developing and executing business marketing activities for Japan. As a generalist, you’ll focus on areas like market segmentation, business positioning, product marketing, content marketing, events, campaign development and more. You’ll have an opportunity to partner with team members in Japan to shape our strategy & approach, prioritize the highest-impact marketing activities, execute work, and establish clear metrics to ensure ongoing success.

If you’re motivated by the idea of rolling up your sleeves and collaborating across functions to bring marketing programs to life, this role is for you. You’ll work closely with fellow marketers, our sales team, research, communications, and our brand & creative studio. You’ll not only help maximize revenue but also take part in leading the way for Twitter business marketing in Japan. You’ll report to the Director of Global Business Marketing, Japan.

What You’ll Do

  • Localize advertiser product marketing strategies and go-to-market product work for Japan

  • Translate complex concepts and business needs into simple, creative, and impactful scaled marketing programs that resonate with marketers and agencies

  • Develop and execute breakthrough go-to-market strategies and marketing programs that surprise, delight, and compel advertisers and agencies to use Twitter’s ad products

  • Help design and execute annual and quarterly Japan business marketing plans in partnership with sales partners and other internal stakeholders

  • Define and manage Twitter’s business narrative in Japan, guided by fully understanding our audience and local competitors

  • Partner with sales teams for database management, leads generation, segmentation, nurturing, tracking and CRM

  • Define and manage metrics that matter, including overall marketing analytics and ROI measurement

  • Provide and drive timely, high-quality and within-budget business marketing solutions for Japan


  • Fluency in English & Japanese required; experience working at a global company

  • +7-10 years of marketing experience; BA/BS degree

  • Deep understanding of the advertising marketplace in Japan

  • Deep understanding of marketing, media and digital advertising, ideally from within an industry (e.g. brand manager), within an agency, or as a marketer of another ad platform

  • Able to lead cross-functional teams and projects that impact multiple functions’ objectives and goals

  • Proven experience developing and leading high-performing projects and/or teams

  • Proven ability to drive projects in a fast-paced and dynamic environment to successful execution through turbulence and/or ambiguity

  • Excellent communication, teamwork, and interpersonal skills; proven team-first mentality

  • Builder mentality, an insatiable sense of curiosity, and love getting to work

  • Proficiency crafting creative, inspiring, solution-driven stories that communicate complex concepts simply

  • Passion for understanding the customer and digging in to identify client needs and solutions that only Twitter can deliver

  • Left- and right-brain thinker who draws energy from analytical and creative thinking

  • Desire to help Twitter become a vital part of clients’ marketing strategies

Hiring Process

Step 1

After you apply, a recruiter may reach out to you for an introductory call.

Step 2

If your background is a match for the role, you may phone interview with 1-2 people.

Step 3

If you continue through the process, you will come onsite 1-2 times to interview with a total of 5-10 people.


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