International Marketing Manager, Self-Serve Advertising (SSA), Dublin


Who We Are:

The Self-Serve Advertising (SSA) team is responsible for acquiring and growing Twitter's Small and Medium Business (SMB) advertisers globally. The team utilizes a data driven approach to design and execute marketing and revenue programs that generate significant business growth.

As a senior marketing manager in the SSA team, you will be responsible for developing and executing marketing initiatives to grow our International advertisers globally. You will work closely with cross-functional teams across Marketing, Sales, Operations, Data and Engineering to successfully transform your creative ideas into measurable success.

What You’ll Do:

  • Increase the growth rates and contribution among international markets to self-serve advertising revenue.

  • Develop marketing campaigns and programs that target key international growth markets for self-serve advertisers.

  • Seek out and develop marketing partnerships that drive scale.

  • Be a localization champion in ensuring content, languages and styles align to different target markets.

  • Conduct research projects to inform strategy for increasing our advertiser base in growth markets.

  • Strong cross-functional skills and diverse stakeholder interaction to support business and deliver marketing strategy.

  • Define KPIs, automate, scale and measure marketing initiatives to show continuous impact.

  • Effectively communicate with marketing and senior management on an ongoing basis regarding strategy, performance and results of your international marketing initiatives.

Who You Are:

  • BA/BS degree with a business focus (preferably in marketing), MBA is a plus.

  • 7+ years relevant business and industry experience in B2B marketing programs.

  • Demonstrated ability to create and execute marketing campaigns and programs that have a measurable impact on a global business, including email campaigns, webinars, events and content marketing.

  • Deep industry knowledge of online advertising, the digital marketplace and digital marketing channels.

  • A passion for Twitter and our mission.

  • Strong project management skills with an ability to work with multiple groups and on tight deadlines.

  • Strong copywriter with a knack for creating content that strikes a good balance between direct performance and brand awareness.

  • Excellent communication and presentation skills.

  • Professional fluency in French, German or Spanish an added advantage but not a prerequisite

  • Self-starter, not afraid to be scrappy and roll up your sleeves.

We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

Hiring Process

Step 1

After you apply, a recruiter may reach out to you for an introductory call.

Step 2

If your background is a match for the role, you may phone interview with 1-2 people.

Step 3

If you continue through the process, you will come onsite 1-2 times to interview with a total of 5-10 people.


By applying you expressly make the following representations and warranties and give your consents as described below:
Twitter, Inc. collects your personal data for the purposes of managing Twitter, Inc.’s recruitment related activities as well as for organizational planning purposes globally. Consequently, Twitter, Inc. may use your personal data in relation to the evaluation and selection of applicants including for example setting up and conducting interviews and tests, evaluating and assessing the results thereto and as is otherwise needed in the recruitment processes including the final recruitment. 
Twitter, Inc. does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, Twitter, Inc. has international sites and Twitter, Inc. uses resources located throughout the world. Twitter, Inc. may from time to time also use third parties to act on Twitter, Inc.’s behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within Twitter, Inc. group of companies as well as to third parties acting on Twitter, Inc.’s behalf, including also transfers to servers and databases outside the country where you provided Twitter, Inc. with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America.

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Twitter does not accept and unsolicited resumes from recruiting agencies and will not pay fees associated with any such resumes. Agencies, please do not send resumes to any Twitter location, employee, or email address.

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