Brand Planner (London)


The Brand Planner is a key member of Twitter’s Brand Strategy team, helping develop and position best-in-class creative opportunities to the world’s largest brands. The Brand Planner’s role is critical in aligning innovative, creative uses of the Twitter platform and the advertiser’s marketing objectives.  This role provides an exciting opportunity to work closely with a team of driven & experienced sales and marketing professionals in an extremely fast-paced and rapidly changing environment.

What You’ll Do:

  • The Brand Planner works within a team charged with growing the business relationship of several of Twitter’s largest and most important strategic accounts.

  • The Brand Planner’s primary responsibility is to drive the proposal process from analysis of the brief to the delivery of the final deliverable through strategic planning and cross-organisational coordination in a timely manner.  

  • The Brand Planner should possess strong creative and design skills, as they will be expected to lead on the design of pitch work (focus on simple mock-ups and overall aesthetic, not advanced artworking)

  • They should also have experience crafting compelling story lines and data-supported presentations to help build persuasive presentations

  • The Brand Planner works closely with the Technological Program Management team to make sure innovative campaigns are successfully brought to life.

  • Additionally, the Brand Planner assists in brainstorming sessions internally with team members, as well as externally with client and agency partners, with the overarching goals of distilling objectives and developing marketing solutions that help our top advertisers succeed on Twitter and beyond.

Who You Are:

  • Reliable, energetic & as excited about Twitter as we are

  • You love a creative challenge and are fascinated by what good advertising looks like

  • Not a designer, but have strong design / formatting aesthetic and enjoy making things look good

  • 2-5 years experience in digital, preferably in social media

  • Experience building custom presentations

  • Ability to run data pulls and message effectively within proposals

  • Excellent communication skills

  • Proven ability to prioritise and manage multiple tasks, projects and ever-changing priorities

  • Innovative approach to problem solving and storytelling, with a commitment to quality, accuracy, and consistency including adherence to Twitter and client brand standards

  • Team player, with the ability to build internal networks to accomplish goals through collaboration across multiple teams

  • Comfortable with presenting to clients and agencies, in both small or large groups

  • Proficient computer skills (Keynote, Photoshop, Excel)

Hiring Process

Step 1

After you apply, a recruiter may reach out to you for an introductory call.

Step 2

If your background is a match for the role, you may phone interview with 1-2 people.

Step 3

If you continue through the process, you will come onsite 1-2 times to interview with a total of 5-10 people.


By applying you expressly make the following representations and warranties and give your consents as described below:
Twitter, Inc. collects your personal data for the purposes of managing Twitter, Inc.’s recruitment related activities as well as for organizational planning purposes globally. Consequently, Twitter, Inc. may use your personal data in relation to the evaluation and selection of applicants including for example setting up and conducting interviews and tests, evaluating and assessing the results thereto and as is otherwise needed in the recruitment processes including the final recruitment. 
Twitter, Inc. does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, Twitter, Inc. has international sites and Twitter, Inc. uses resources located throughout the world. Twitter, Inc. may from time to time also use third parties to act on Twitter, Inc.’s behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within Twitter, Inc. group of companies as well as to third parties acting on Twitter, Inc.’s behalf, including also transfers to servers and databases outside the country where you provided Twitter, Inc. with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America.

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Twitter does not accept and unsolicited resumes from recruiting agencies and will not pay fees associated with any such resumes. Agencies, please do not send resumes to any Twitter location, employee, or email address.

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