Programmatic Demand Lead, MoPub NY

New York, NY

Who We Are:

MoPub’s Demand Sales team is on the cutting edge, and we are looking for a Programmatic Demand Lead (PDL) to drive mobile revenue across the MoPub exchange through deep routed marketer, agency, and trading desk relationships.  The PDL is known as an expert on the mobile programmatic ecosystem, both internally and externally, and will empower strategic and complex partnerships with marketers and agencies in North America.  This individual will report to the Head of Programmatic Sales - Marketer and Agency.

The PDL will join a fast-paced and strategic team at MoPub.  This is a highly visible role within the company; you will be working both cross functionally with some of the most senior business and product leaders at Twitter, and externally with some of the largest marketers and agencies in the world.  The PDL should be a self-starter, thrive in a high intensity and rapidly evolving environment, and have excellent communication skills.

What You’ll Do:

  • Research, identify, screen, and develop new business opportunities, while growing existing client relationships.

  • Understand what matters most to the marketer and agency community when considering MoPub as a programmatic partner.

  • Lead and set advertiser strategy through partnerships with top agencies, agency trading desks, and marketers.

  • Conduct QBRs, sales trainings, and regular client meetings.

  • Educate the marketer community about advertising on MoPub and the power of mobile programmatic.

  • Develop and implement best practices for partner and client interaction.

  • Serve as an expert in key programmatic business trends, new technologies, and best practices.

  • Work cross functionally to identify viable product initiatives and revenue opportunities to further develop and grow the Mopub Exchange.

  • Support leadership team in defining new approaches to marketing dollars in a rapidly evolving media landscape.

  • Construct deals and curate spend through private marketplaces and audience based buys, while ensuring alignment with client objectives.


Who You Are:

  • You can locate, develop and define business prospects.

  • You have a track record for building strong client relationships.

  • You are experienced in mobile and programmatic sales.

  • You are intimately informed about trends in the programmatic space and are fully aware of the technology landscape.

  • You are exceptionally clear and precise in communication.

  • You can deliver presentations to C-level clients and management.


  • BA/BS degree

  • 6+ years of industry related experience

  • Deep understanding of mobile, programmatic, agency, and publisher monetization strategies

  • Solid understanding of mobile technologies and ad serving

  • Ability to work independently and manage multiple projects simultaneously

  • Top tier analytical, communication, and presentation skills

  • Proven ability to maintain strong, active relationships with client stakeholders

  • Excellent project management skills and attention to detail

  • Sound decision-making and critical thinking skills

  • Flexibility to travel

    We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.

    San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Hiring Process

Step 1

After you apply, a recruiter may reach out to you for an introductory call.

Step 2

If your background is a match for the role, you may phone interview with 1-2 people.

Step 3

If you continue through the process, you will come onsite 1-2 times to interview with a total of 5-10 people.


Personal Information

This field is required.
This field is required.
This field is required.
This field is required.
Required field. PDFs only; max file size is 1MB.
Required field. PDFs only; max file size is 1MB.

U.S. Equal Opportunity Employment Information  (Completion is Voluntary)

At Twitter, we have a bold aspiration to reach every person on the planet. We believe that goal is more attainable with a team that understands and represents different cultures and backgrounds and we are committed to an inclusive and diverse Twitter.

This is where you come in! Please take a few minutes to provide us with your information. You are not required to provide this information and you may decline to disclose. Your decision to provide information (or not) will not affect your employment or opportunities at Twitter.

Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

You can view the ‘EEO is the Law’ poster here.

Twitter does not accept any unsolicited resumes from recruiting agencies and will not pay fees associated with any such resumes. Agencies, please do not send resumes to any Twitter location, employee, or email address.

Twitter, Inc. is committed to working with and providing access and reasonable accommodations to applicants with physical or mental disabilities. If you need an accommodation in order to apply for open job opportunities, please submit a description of your accommodation request to This email is only for accommodation requests related to the application process.

Thanks for applying!
Submission failed. Please make sure all fields are correctly formatted.

Don't see the right fit?

Check out other opportunities at Twitter.