Head of Demand Generation, Self-Serve Ads

San Francisco, CA

The Self-Serve Ads (SSA) team is responsible for acquiring and growing Twitter's Small and Medium Business (SMB) advertisers. The team utilizes a data driven approach to design and execute marketing and revenue programs that generate significant business growth.

As the leader of the demand generation team, you will lead a team of marketers to define strategy and execute integrated demand generation programs. You will report to the Director of SSA Sales and Marketing, and also work closely with cross-functional teams across Sales, Marketing and Engineering to grow our advertisers globally.


  • Lead all Demand Generation efforts, including setting strategy, developing forecasts, and measuring results.

  • Develop and manage Global integrated campaigns plan to increase our brand awareness, drive inbound traffic to our website and exceed pipeline targets.

  • Manage overall lead-generation initiatives including email campaigns, webinars, events, SEO, content marketing, nurture programs, and other opportunities to drive revenue. (SEM/Paid channels are not part of this responsibility)

  • Partner with product marketing and sales to create compelling content for outbound programs that differentiates us in the marketplace

  • Ensure Twitter-class quality of all marketing materials that are produced, including web content, webinars, events, white papers, case  studies, ads, graphics, and videos.

  • Manage and mentor an amazing team of demand generation professionals to meet KPIs and revenue targets.

  • Communicate with marketing, executive staff, and sales management on an ongoing basis regarding strategy, performance, and results.


  • BA/BS degree with a business focus (preferably in economics, marketing). MBA is a plus.

  • 10+ years of experience in B2B demand generation or campaigns marketing with demonstrated lead, pipeline and revenue growth, preferably in a high growth business

  • 5+ years of strong experience in creating and leading amazing teams that inspire people to meet and exceed stretch goals.

  • Track record of creating marketing programs that have had impact on a global scale.

  • Outstanding communication skills, including the ability to take complex, ambitious topics and create compelling narratives for different audiences.

  • Deep industry knowledge of cutting edge demand generation methods, including creating a funnel, nurture strategies, digital, online, and live events.

Hiring Process

Step 1

After you apply, a recruiter may reach out to you for an introductory call.

Step 2

If your background is a match for the role, you may phone interview with 1-2 people.

Step 3

If you continue through the process, you will come onsite 1-2 times to interview with a total of 5-10 people.


Personal Information

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U.S. Equal Opportunity Employment Information  (Completion is Voluntary)

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